Hello, I’m Edgar,
Melbourne based
freelance designer/
art director.
I am a multi-skilled graphic designer/art director who is passionate and down-to-earth. Have a proven track record creating and delivering integrated campaigns, and producing engaging and award-winning work across all media. Have gathered a wealth of experience that spans all industry sectors, I’ve worked previously as an Senior Art Director at J. Walter Thompson, Singleton OgilvyOne, Badjar Ogilvy, CHE, Clemenger Direct/Proximity, DraftFCB and Grey troubleshooting on retail brands. I’ve worked for a wide range of clients and have coordinated major campaigns for OfficeMax, Telstra, Mitre 10, Home Hardware, Australia Post, Myer and Megamart, Retravision and Officeworks, to name a few. I am an organised leader who thrives on a fast-paced environment, thinks strategically and generates the most impact within a client’s budget.
I solve problems.
Nail briefs.
My consultancy Clarity in Design Pty Ltd, makes a significant difference to my clients’ businesses. I’ve helped them build their brands, deepen their customer relationships and, of course, sell their products. Whatever the task, I’m always more concerned with the size of the challenge than the size of the client’s budget. I offer a combination of experience, skills, artistry and instinct, creating unique design solutions that resonate with both customers and clients.
Expertise.
Idea generation, Lateral thinking, Social Media, Tender Documents, Corporate Brochures, Logo Design, Packaging design & artwork, Annual Reports, Advertising, Marketing, Advertising Creative, Art Direction, Direct Mail, Retail Advertising : Catalogues Posters POS, new product launches, promotion and problem solving.