Clarity in Design

Created for the 2009 launch of Cascade Green, carbon neutral beer for OgilvyOne. My idea was to follow through properly by printed on a seed impregnated paper stock that contained drought resistant native shrub seeds. As website DM fulfilment piece and Avant Card execution. Beer coasters were proposed as well. Both could be placed in the ground after being read and would grow to produce drought resistant Lemon Myrtle shrubs